Software
Consumer apps and the platforms behind them.
Artha (अर्थ) is the Sanskrit word for prosperity earned through purposeful work. It is one of the four aims of a well-lived life.
Artha Group is a group of digital and trading brands we own and operate ourselves. We build consumer apps, run marketing, back new technology and trade goods under our own brands.
We take the name literally. Prosperity should come from making something of real value, so we build businesses for the long term and judge them by what they are worth to the people who use them.
Consumer apps and the platforms behind them.
Performance and social, at scale.
We invest at the forefront of technology and build tech-first, across both our digital and product brands.
B2B and DTC brands we run, on our own stores, Amazon and Noon.
General trading and franchising.
Trade enquiries